David Beckham launches new grooming line, HOUSE 99

HOUSE 99 is a new global men’s grooming and skincare brand, founded by David Beckham, in partnership with L’Oréal Luxe, with the ambition to demystify men’s grooming needs and encourage self-expression and style experimentation.

The complete HOUSE 99 collection offers 21 dynamic hair, skin, beard and body products to deliver holistic and diverse grooming solutions for every male skin and hair types. The entire range has been created, tested and approved by David Beckham, from the formula, to the product name, design and packaging, with the aim to mirror David’s own style rituals and deliver grooming excellence.


Here, David Beckham gives us an insight into his hairstyles and grooming routine...

Please contact Nisha.SMITH@loreal.com for further information on HOUSE 99.