Hair supplements have been a part of the market for quite some time. Notably, products like Provillus and Procerin began making waves as early as the mid-2000s. At its peak, Procerin was the top-selling hair supplement for men in the U.S.

Historically, hair supplements tend to have fleeting success. Few remain on the market for more than five years due to the highly competitive nature of the industry and the intense focus on delivering noticeable results.

David Hopkins, a UK-based trichologist, explains: “There’s always excitement when a new hair supplement launches. People naturally hope it will be the solution to their hair loss problems. However, the reality is that most supplements have minimal to no impact on hair, which is why their popularity fades so quickly.”

A relatively unknown brand at the time, HR23+® entered the market in late 2014. Unlike its competitors, it launched with minimal fanfare—no aggressive marketing campaigns, PR blitzes, or major advertising. HR23+® made a quiet debut, but its presence didn’t remain under the radar for long.

Omar Gani, director of the online health and wellness brand YourNextRemedy, recalls the period vividly: “At the time HR23+® was released, TRX2 was the dominant and most talked-about hair supplement. TRX2 had been on the market for about three years, and it was our best-selling product. But when we began offering HR23+® to customers, the brand started to grow steadily.”

Gani continues: “We noticed over 90% of our customers switching from TRX2 to HR23+®. By late 2016, HR23+® had skyrocketed in popularity and continued to gain momentum. Ultimately, HR23+® outperformed TRX2 in both sales and customer feedback.”

Now, nearly a decade since its release, HR23+® has established itself as a leading name in the hair supplement industry. But has it truly delivered on its promises, or is it another overhyped product destined to fade like so many others?

As mentioned earlier, most hair growth supplements don’t remain on the market for long. They often peak shortly after launch but eventually fade away, typically due to a lack of effectiveness.

In contrast, HR23+® has maintained its presence for nearly a decade—a significant achievement. Its popularity continues to grow, bolstered by positive reviews from both male and female users.

It’s important to note that while HR23+® has shown effectiveness in preventing hair loss, it is not a cure for baldness. The product is not medically approved as a hair loss treatment, though it is currently undergoing clinical trials to assess its efficacy in this area.